Fundraising
Just Ask!
Share your fitness and fundraising goals with friends and family via email, social media and through events. Once they know your reasons for riding in Tour de Pink, your community will join you in supporting young women affected by breast cancer. All social media posts can include #tdp200.
Incentives
Set your fundraising goals above and beyond to take advantage of exciting incentives that will make your Tour de Pink weekend even more special. Check out some of the fundraising incentives. Plus, we'll announce monthly prizes and contests on Facebook.
Tips for Fundraising Success
Fundraising doesn't have to be hard. Click on the links below, follow these tips and you'll reach your goal in no time!
Spread the Word
- Utilize social media! Announce your commitment to Tour de Pink on Facebook, Instagram and Twitter by linking to your donation page and using the hashtag, #tdp200. Your friends and followers will enjoy tracking your progress, and we truly appreciate you spreading the word about Young Survival Coalition with your community.
- Send several rounds of emails and letters. Progress updates keep YSC Tour de Pink in your supporters' minds; send them every two weeks. Think of them as your status reports, not just a solicitation. Reaching out as the fundraising deadline approaches will add a sense of urgency.
- Add a Tour de Pink signature line to your emails. This is an easy way to promote awareness of your fundraising. Example: "I am raising money to support young women affected by breast cancer. Click here (insert link to personal fundraising page) to learn more!"
- Update your fundraising page often. Add notes, pictures and or a video about your training efforts as you progress in mileage, do longer rides or ride to interesting places. People will keep returning if they know the content is fresh!
- Ask your supporters to forward information to their friends! In your solicitation and thank-you letters, remind your supporters to spread the word as widely as they can.
- Research shows that most people must be reminded six times before they give to a cause.
Email/Letter-writing Campaign
- Develop your mailing list to include your email contacts, holiday card list, etc.
- Compose your personal email/letter. Your personal story and experience will have the greatest impact on the recipient. Also include your fundraising goal, a deadline for donations and the link to your personal fundraising page.
- When mailing a letter, make sure that you include the YSC Tour de Pink donation form. You can also enclose a return envelope to make it convenient for your donors.
- See the resources section for sample letters.
- Send thank-you notes to your supporters.
Ask Everyone
- Match gifts and double your donations. Ask every donor to ask whether their company matches gifts. Encourage them to submit their matching gift forms along with their contributions. See Matching Gifts Instructions for more information.
- Ask your boss for a company donation. Many companies are more than willing to contribute to a good cause!
- Branch out and try asking people who have connections to other sources. For example, ask your doctor if you can post information about your ride in his or her office; ask your trainer about your local gym; ask your worship community. List all of your family and friends. Remember to download the Ask Everyone Checklist to make sure that you’ve created a comprehensive list.
- The NUMBER-ONE reason people give to a charitable cause is because someone asked them!
Host a Fundraising Event
- There are lots of creative and fun events that both teams and individuals can do to raise money. Get a complete list of ideas.
- Download the mobile app! Use the "Donate Now" feature when people at the event want to make a donation.
- Have extra donation forms available at every event you host. People may want to take them for friends!
- Ask friends to match other donors’ gifts.
- Hang flyers about your fundraising in local stores, houses of worship, schools and other community centers.
- Ask that people donate to your YSC Tour de Pink ride in lieu of giving you birthday or holiday gifts. Suggest to your friends that they do the same to honor other loved ones’ celebrations!
Raise $500 in 10 Days
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Day 1: Sponsor yourself for $25.
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Day 2: Ask five family members for $20 each.
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Day 3: Ask five friends to contribute $10 each.
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Day 4: Ask five co-workers to contribute $10 each.
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Day 5: Ask five neighbors to contribute $10 each.
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Day 6: Ask five people from your place of worship to contribute $10 each.
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Day 7: Ask your boss for a contribution of $50.
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Day 8: Ask two businesses or companies you know through work to sponsor you for $25 each.
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Day 9: Ask businesses you frequent, such as hair salons, dry cleaners, favorite restaurants, etc. to contribute $15. They can also donate gift certificates that you can use to raise funds through raffles at a fundraising event.
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Day 10: Hold a team fundraising event.
Resources
Fundraising FAQs
Participant Headquarters User Guide [PDF]
Donation Form [PDF]
Gift-In-Kind Donation Form [PDF]
Donation Log [PDF]
Ask Everyone Checklist [PDF]
101 Fundraising Ideas [PDF]
Tour de Pink Logo [JPG]
Know the Cause: About YSC [PDF]
Know the Cause: Facts & Issues [PDF]
Safety and Etiquette Guide [PDF]
Packing List [PDF]
Business Support Flyer [PDF]
TdP Survivor Riders [PDF]
Customizable Resources
East & West Appeal Letter 1 [DOC]
East & West Appeal Letter 2 [DOC]
Sample Thank You Letter [DOC]
